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Before We Start: Get Set Up With Claude

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The Problem Most People Face

Everyone tells you to "show up online consistently" but no one actually shows you HOW to create content that sounds like you, connects with your audience, and doesn't take forever.

Most people either:

• Spend hours staring at a blank screen
• Create generic content that sounds robotic
• Post sporadically because they can't keep up
• Use AI but it sounds nothing like them

This system solves all of that.

The Complete 4-Step Process

Step 1: Feed Claude Your Brand DNA

This is the step everyone skips - and why their content sounds generic

What to upload to Claude:

1. Your Brand Voice Document
   • How you speak (casual, direct, empowering)
   • Words you use vs. avoid
   • Your unique phrases and expressions
2. Your Audience Profile
   • Who they are (female entrepreneurs, creators, etc.)
   • Their struggles and goals
   • How they like to consume content
3. Your Content Goals
   • What topics you want to be known for
   • Your main messages and POV
   • Types of content that perform well for you
4. Previous High-Performing Content
   • 5-10 of your best posts
   • Comments and engagement patterns
   • What resonated most

Sample Upload Prompt:

I'm going to share my brand information so you can help me create content that sounds authentically like me. Please analyze this information and remember it for our content creation session.

[BRAND VOICE]
- I speak directly and casually
- I call out bad advice
- I use phrases like "honestly," "the thing is," "let's be real"
- I break down complex topics simply
- I'm confident but relatable

[AUDIENCE]
- Female entrepreneurs and creators aged 25-35
- Building personal brands and businesses
- Struggle with visibility and confidence
- Want practical, actionable advice
- Tired of generic business advice

[CONTENT GOALS]
- Position as personal branding expert
- Share behind-the-scenes of building Girls Club
- Call out industry myths
- Give actionable tips
- Build trust through vulnerability

[TOP PERFORMING CONTENT EXAMPLES]
[Paste 3-5 of your best posts here]